I want to go home, I want to celebrate the New Year, I want to see you.

At a time when countless strangers are getting excited, McDonald's teamed up with its old partner, the 180 Shanghai team - with a 30s spot - to soothe the urgency of a three-year wait.

For the past three years, life has been pushed to the pause button.

It's been a long time since we've seen each other. It's like nothing's new.

But the kids are growing taller, as usual.

Over the past three years, the turbulent mood of

Anxiety, confusion, waiting ...... as if through a thousand sails.

But the good thing is, it's all in the past, and the only thing that's golden is this moment.

"Eat bamboo shoots to grow taller."

At the Chinese New Year's Eve dinner table, adults try to coax children to eat more vegetables.

It's always a wonderful mouthful.

Yes, when spring comes, the little shoots will break through the ground and grow taller.

It's New Year's Eve, and the kids still have something to look forward to.

"Come on, let's knuckle down."

And we're no longer growing taller, and at this moment when we meet again after a long time.

Suddenly, there was the strength of a small shoot breaking through the ground.

All the past is a prelude; all the future is promising.

Let's all be high in the New Year.

Why don't we meet at McDonald's this spring?

Let three years' worth of longing for you, and a belly full of words of compassion

like a springtime bamboo shoot, it breaks out of the ground

In the fiery atmosphere of the festival, the

Stringing together "those years" in our memories.

Following the 2022 Spring Festival McDonald's first cooperation with the Shanghai Fine Arts Film Studio, to create a national style ink animation in one fell swoop of beauty out of the circle, 2023 Spring Festival is approaching, the two once again join hands to create paper-cut animation, hooking netizens on the New Year full of expectations!

It's a year without bamboo shoots, it's a year with you.

Let's taste this familiar New Year's flavor in advance!

The protagonist of the film new Golden Bamboo Festival Festival high asparagus flavor plate roasted chicken drumstick burger and decao Golden Luck Bucket has been synchronized on-line, and I am the same Mai Men believers can not miss it Oh ~ 

There are also specially created for the MaiMai members of the classic "national essence" - the Golden Arches New Year's Day high mahjong gift box card face design on the U.S. shadow paper-cut animation as the inspiration, a blend of fries, burgers, coffee cups and other product elements, limited to 2,000 copies of my first collection!

We'll play mahjong with the smell of wheat, and this year we won't be allowed to have "three out of one".

The moment is golden, this bite of a long time ago

Who do you want to share it with?