One Hundred insights into the gaming [next meal culture], the daily operation of the tournament hit the explosion, "next drink culture" in-depth gaming circle to deepen the brand identity, and promote the formation of the brand's exclusive gaming culture.

2023 KPL King's Pride Professional League

The 1st low-proof wine brand to cooperate with KPL, the 1st official debut, the 1st victory, #2023KPL 1st Cup Celebration Wine# The official announcement takes advantage of the first match of the spring tournament to break the e-sports circle.

2023 Craftsmanship New Year's Eve Dinner, adding New Year's flavors to the Spring Festival, One Hundred insights into the Chinese people's unique emotions towards New Year's Eve dinner, innovative New Year's Eve dinner scenarios, and multi-dimensional content presentation to make the "Craftsmanship New Year's Eve Dinner" IP more tangible and vivid.

Meanwhile 2022 LIV X MA WIDU "Rite of Passage" series of 6 short films pay tribute to China's millennial winemaking culture.