With the growing popularity of coconut water, McDonald's introduces its first coconut water drink: yē yé yě yè. Two flavors: Coconut Water + Coconut Light & Sweet + Coconut Pop + Coconut Flake, and Coconut Water + Coconut Light & Sweet + Coconut Custard + Coconut Flake.

This is the first quadruple coconut flavored coconut flavored drink with a refreshing style and a unique and wonderful taste.

Such a self-traffic, very Netflix potential product, how can we break through the boundaries of the marketing approach, the independent creative agency 180 with the McDonald's brand with a kind of creative creativity, to tell the story of the product! Our target consumers, the post-95 digital generation, language also networked socialization, forming an endless language system;

As for the "yē yé yě yè" product, the most important feature is "coconut"!

Meanwhile, Independent Creative 180 has discovered that post-95 teenage girls, have a classic and universal way of speaking: when they want to be cute, they can't help but talk with ye--

Don't know ye, so beautiful ye, good ye ......

If there's a ye, it's cute.

From the habit of speech to the coconut of yē yé yě yè; from the petulant and adorable tone generated by the way of speech to the cute and adorable culture that the product can be sold, we have unearthed a set of language system that belongs to yē yé yě yè, belongs to the Post-95s.

The Post-95 Sellout Language System - "yē yé yě yè Dictionary" was born.

With ye, we have cleverly combined the speaking habits of the Post-95s with the characteristics of the product, and, creatively, interpreted this language system in the most familiar voice.

Inside McDonald's stores, voice actors, then KOLs, then regular consumers, drinking yē yé yě yè, speaking coconut, and being cute is gradually becoming a trend.

As the event progressed, we took this language system a step further and combined it with the little American voices of "The Voice", and a way of singing American voices in a cute way was born, with four little American voices and a quartet of coconut flavors!

From the product to the language and culture of the post-95s, to the creative marketing methods, interpretation, cleverly created a new way of advertising, within just a few weeks, the product repeatedly out of stock, is the biggest affirmation of consumers!