As an important part of clothing, food, housing and transportation Home furnishings, home decoration category of the e-commerce platform sales record high, every home decoration festival, the major e-commerce companies will be a collective force, each showing their ability. From hard decoration to soft decoration, from home placement to quality home to smart home. "How to make home decoration more personalized?" Gradually become the major e-commerce marketing program "magic weapon". 

For the Jingdong Autumn Home Decoration Festival, the independent creative agency 180 worked with Jingdong to jump out of the solidified and outdated marketing ideas and put forward a new concept of home decoration: loaded with happiness!

Think outside the box and make your home decor warm

what makes a man a home?

Home, no size, nobility; no simplicity, luxury, old or new.

It holds the scent you know best.

Comforting your little loneliness in a foreign land.

It's a little place for your heart to live after you've traveled a thousand miles.

JD showcases the process of a home from scratch through high-speed cameras through a warm and lively TVC:

The KV of the Jingdong Home Decoration Festival boldly integrates the various happy scenes of "home" with the popular Morandi color scheme. The bright contrast of colors and the simplicity of the picture present a harmonious and elegant visual aesthetic, which is eye-catching.

Tiktok works hard to convey the happiness of home decoration

On various social networking platforms, the popularity of "filled with happiness" has been extended. Weibo and WeChat have taken the lead in launching the "2019 Happy Home Decoration Style Atlas", which provides a detailed interpretation of popular home decoration styles such as Morandi style, ins style, and light luxury style. At the same time, advanced color matching strategies are attached to stimulate users' desire to purchase.

This autumn home decoration festival, 180 and JD.com have always revolved around the theme of "filled with happiness", allowing audiences to truly experience the wandering marketing of JD.com's home decoration festival through online and offline audio-visual interactive experiences.

At the same time, the rise of a new visual trend not only helps to enhance brand goodwill, but also creates a beautiful marketing battle in the process of distinguishing competitors and breaking away from traditional marketing changes.