In this cold winter, Meituan Takeout has once again teamed up with 180 Digital Marketing to give a wave of warm greetings.

180 designed two dilemmas that are often encountered in daily life, and each of the two TVCs uses scenes that resonate with viewers to bring them closer together and increase goodwill.

This time, Zhao Liying, who is not yet married, is transformed into a gentle mother who has to take care of both career and family. On the one hand, she is busy with her work and strict boss, and on the other hand, she needs to take care of her children who are waiting for their mother to come home. When her boss asks to work overtime and can't make it home in time to cook, how can she make her waiting child eat a hot and tasty meal?

While working overtime, let Meituan Delivery deliver the hang-ups and concerns across the city to the home where someone is waiting.

Yang Yang is once again in the guise of a Meituan Knight, on a mission through the wind and snow.

The second TVC is centered around Meituan's "errand" function and how to make people who are not present not absent.

Those who were absent regretted and those who were in the gallery were lost, but Mission Riders can bring people together with care and distance.

In this TVC, in addition to the breakthroughs in the roles of Zhao Liying and Yang Yang, the story takes place in a different scenario - from ordering to please one's own stomach to ordering for someone else who cares. What Meituan Takeaway solves is no longer just the basic "hungry" and "craving" problem, but goes further and solves the problem of how to maintain the emotional connection between family and friends. Takeaway is no longer just about food, but also about love and care. In addition, these two TVCs are not just for the general users, Yang Yang's portrayal of the warmth of the rider is also an endorsement of the value of the industry for millions of Meituan riders.

The two TVCs show the brand spirit and business ability of Meituan Takeaway clearly and warmly, and the creative success of 180 has given emotional temperature to this marketing case, which is really as the ad slogan says, "This winter, warmth is not absent".