Motihium

"Eye of the Observer"

Not as much as mom and dad love you, but more than mom and dad understand you.

With parents, you can talk about hotspots, chatting about the weather, embarrassing emoticons; but it seems that we are not very willing to talk with Mom and Dad about not being able to finish the KPI's tossing and turning, not being able to get away from the desk when all meals are taken out, or not easy to get together with people to drink to pour worry about the stomach ache.



Your daily routine is not really known even to your parents. Yet there is someone who silently observes your three meals a day, eats and lives, and understands your habits.


 

As you've probably already guessed, these observer's eyes come from the delivery boy.



If you don't believe me, just take a look at these city labels analyzed from the huge takeout data; the loneliest city, the city that sleeps the latest, the city that lives the most regular life. Each order reveals a great deal of information without even realizing it→


 













 

With 18 cities, 18 very different living habits, and millions of takeaway data from 18 cities, the negligence of young people in protecting their stomachs can be seen behind the scenes. So, 180 Digital Marketing created this interactive H5 for moringa, which turns young people's living habits into a digital display and gently reminds you:


Perhaps it's time to eat well and be kind to your stomach. 


 

This time the H5 focuses on 3D space switching landmarks. Through the location service LBS to monitor the user's city, to find the city away from the user's location, to draw closer to the user's sense of intimacy. These city landmarks and 3D scenes are 3D modeling and rendering effects carried out by the 180 technical team with a very difficult programming language threejs, and the program simulates the lighting effect of 2 or 3 light sources, as well as the visual presentation of a wide-angle lens to increase the sense of space and interactive experience. With the gravity sensing of the cell phone, H5 will monitor the user's slight gesture shaking, the 3D building will float slightly with the gesture and change the angle, the spatial sense is very hierarchical.



With nearly 200 hours of development time, we put our hearts into this one.



The "documentary" before the city report, morpholine does not "present facts and reasoning" to instill the effect of the drug, but through the eyes of an objective observer - the takeaway boy, from his perspective. Instead, through the eyes of an objective observer, the delivery boy, Morpholine observes the lives of young people in the city, showing the fragments and phenomena of life that no one else knows, and gently letting you know that besides your parents, there are still people who care about your life.

Did any of this creative case strike a chord with you? Leave a comment and tell us.




Want a to-the-point conversation? Feel free to call.

180 Group - Your All-Process Partner for Sustainable Market Growth.

Contact Us
x