What does the creation of a colorful, slim hood mean? For the 180 team, it's not just a design breakthrough, it's a kitchen innovation that responds to a new generation.

We start from the slim appearance of the product, the characteristics of strong power, to create a new concept of kitchen space aesthetics, from the homogenization of the kitchen appliances marketing to jump out and lead the fashion trend of the hood.

New Generation of Creative Kitchens

"is as slim as it dares to be for the ages."

"It's the ultimate power thin that dares to disrupt technology."

"It's a colorful color scheme that dares to bring out your personality."

"Boss Ultra Slim Range Hood Glow Series, Thin and Outstanding, Born with Dare"

The 18cm slim design of Boss's new ultra-thin suction hood is not limited by space, and its thin technology makes it a powerhouse. This is a new species of kitchen that tries to break the inherent perception of traditional kitchen and ensure performance while playing with more personalized possibilities. This coincides with the idea that young people today are looking for individuality and strength, and want to create a different experience. Therefore, we have refined the product theme of "Dare" to communicate and educate consumers. "Dare" is not only the slim appearance of Boss Ultra Slim range hoods, which dares to subvert the tradition, but also represents the young attitude of the new generation of cooks, who dare to break through the cognition and create a new kitchen experience.

Hsu Kai's Dual Identity Interpretation

In order to interpret the product's theme of "strong, thin and outstanding, with the courage to be born", we found young popular actor Xu Kai to shoot this fashion blockbuster, which is different from the traditional smoker ads. In addition to the fashionable and beautiful appearance and the professionalism based on word-of-mouth works, Xu Kai himself also has his own, dare to try different roles of the attitude of actors and smokers, matching each other's achievements, friction out of the bright sparks. Xu Kai's dual role interpretation, to designers and fashionistas in different persona, to interpret the product's professional characteristics and high value appearance.

Xu Kai disguised as a smoker designer, rigorously depicting the slim body, professional atmosphere pull full.

Kitchen can also become a fashionista's scene, in front of the colorful smoker of the group photo selfie, this value who can not be impressed.

A loving interaction between a person and the hood, who says the kitchen is just a place to cook food, it can also be a place to create fun.

Who says vapes, can't be stylish

Nowadays, the kitchen is no longer a simple cooking place, and modern young people have more quality of life considerations for the kitchen. Boss Ultra Slim Smoker has more than just functionality and aesthetics, it is also adaptable to different personalities' kitchen spaces.180 Refining the unique brand charm of Dare to be Thin and Dare to be Excellent, the brand maximized its charm by using fashionable blockbuster filming techniques. Who says that cigarette ads can't look good?