In the spring of 2023, McDonald's McSpicy family is actually causing a mad rush?

Even wrapping paper is hard to come by?

Turns out, McSpicy isn't just spicy, it's also hip!

180 has teamed up with McSpicy to play the King's Bomb!

Leading the way for the tastebuds

Extreme spiciness has always been the trend code of the McSpicy family

CLOT, China's No.1 Tide brand, has always been committed to becoming a bridge between East and West.

Leads the spirit of "the trend must be the ultimate trend".

In order to create a more diversified connection with today's young people

We make the ultimate spicy meets the ultimate hip:

McSpice family and the originator of the trend CLOT to open the divine cooperation

McSpicy's exclusive "ruthless" spirit

The bold, "tough-on-trend" attitude of CLOT is a perfect match.

Together, they're brewing a storm of chili.

Team 180 is behind this hot and trendy operation.

With impactful creative materials and campaigns

An unprecedented hot and trendy event for trendsetters!

The first wave of hot and trendy food

Five City Flash and Limited Surrounding Fantasy Fried Field

The Classic McSpice Family Gets a Hot and Spicy Package

Chiu Chiu Peripheral (Sweatshirt, Tote Bag, Mug)

The fan base is huge, and it's a mad rush.

More Limited Time Flash Stores

Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, five cities synchronization opening

Delivering an immersive hip and spicy experience

Creating a hit and miss frenzy

The first wave of perimeter queues are empty

There's also the super eye-catching and cool co-branded employee uniforms
, which are worn
 to and from work at McDonald's 1,000+ flagship stores.

Employees are dressed up as fashionistas to help trigger the heat

Mammon believers crazy Erchuang, brainstorming collective whole living

Along with the official action

The vast number of Mammon believers in the social platform also played a fancy two creation

Adding more fire to the already hot heat!

Chao Spicy Second Wave

Hot snacks and good luck for all!

After a wave of tidal spice blasts from the McSpice family

McSpicy's new partner - "Shake Hot Lobster Flavored Chicken Tenders"

pursue retreating enemy

Not only is it delicious, but it also unlocks a hidden skill: drawing lots for good luck!

It's like #McMillan's Big Chicken Sign.

Three steps to shake out good luck, once again caused the national tide of spicy shake

Topics and heat are exploding, and the brand and sales are flying together

At a time when Tide is rising like crazy

180 insights into the trend codes of young people

Helping the McSpice family turn the tide again

Not only is it hot:

The limited edition box was sold out in 3 minutes.

Truly realize the unity of product effect

The Trend Show Finishes Perfectly