The Spring Festival is approaching, Jingdong courage to break into the New Year's slot, teamed up with the director of the cinema masterpiece and the popular funny artists, launched a microfilm "twenty kilometers", about a story about the Jingdong "Spring Festival also delivery".
How would you describe Twenty Kilometers?
A: Directed by young director Li Xiaofeng (representative works "The Wind and the Waves", "The Girl Nezha"), assisted by comedy star Cool Teng, a road comedy with a unique temperament, 2 men forming a pair of pig catching CP, 3 orders of Jingdong express delivery triggered by the strange encounter, 14 minutes full of laughter and feelings, 20 kilometers of homecoming to the home of travelers to break the defensio... ...
Without further ado, let's get right to the movie.
What seems like a gag story is thought-provoking: what do those waiting for you to come home for New Year's Eve care about most?
The protagonist originally planned to feel the taste of a good return home, but because the car broke down halfway, coincidentally hitched a ride on a Jingdong Express "hitchhiking".
The protagonist is in a hurry to go home, but the Jingdong guy insists on delivering the courier, thus starting a 20-kilometer "awkward" journey. A misunderstanding of a suspected ripoff, a farce of catching a pig, and an ill-timed encounter allow the originally arrogant, glamorous, and vain protagonist to return to his true self, and ultimately understand: New Year's Eve, it's good to be back.
Behind the laughter and emotion is Jingdong's insistence on "delivery even in the Spring Festival".
The first single delivery in the movie, to the power workers, is taken from the real story of the Jingdong brother - chasing the recipient on the ground on the high-voltage towers. At the same time, it also pays tribute to the staff from all walks of life who still stick to the front line during the Spring Festival.
The second single express delivery of the pig catching incident, again, comes from the real experience of many Jingdong boys. In the process of delivering courier, mingling with the masses and helping the consignee to do something that is a matter of hands, they never excuse themselves.
Although the journey was delayed because of some things, but the Jingdong boy still delivered the protagonist to the home in time, which also means that Jingdong values every attachment to the home, and the annual goods purchased by consumers are delivered in time.
It's New Year's Eve and the people who care about you are waiting for you to come home.
Hometowns are millions of miles away, and loved ones are waiting for a reunion.
The protagonist in the movie has already arrived home, the protagonists in life are still on the road, countless real and wonderful stories, by you to continue to interpret, may you go through the ups and downs, and come back to all the open road.
More Cases
Want a to-the-point conversation? Feel free to call.
180 Group - Your All-Process Partner for Sustainable Market Growth.