Jingdong food carnival has continued for many years, taking advantage of the 517 harmonic "I want to eat" heat, every year in May to create a whole network of food extravaganza. 2018 and 2019 promotions are mainly food, the 2018 event theme is "every mouthful of fun! In 2018, the theme of the event was "Enjoy every bite", and in 2019, the theme of the event was "Real food, go to Jingdong Supermarket".

From May 10 to 17, 2020, "Jingdong Supermarket Eating Carnival" will be changed to "Jingdong Eating Carnival", and Jingdong Fresh will increase the proportion of activities on the station. Jingdong Station will continue to organize the "Jingdong Eating Carnival" promotional activities, promotional categories to food and fresh food categories, to promote the participation of all categories.

The realm of the "foodie"

In this era, more and more people are willing to call themselves foodies! They are new, have attitude, distinctive personality, and proud of their own "foodie" label, and these people are precisely the users that Jingdong Eat Festival is trying hard to win over!

From May 10th to May 17th, Jingdong Eat Carnival is another feast for foodies to indulge their love of food! So, in the limited advertising time of 15 seconds, how should Jingdong get the attention of foodies and realize emotional resonance?

"The one who knows food is a good man", "Only food and love can't live up to it", "Food comes first in everything", "If you're not eating, you're on the way to eating "...... We found that foodies are natural segment players! They will not only eat in different ways, but also find all kinds of interesting reasons for eating in different ways. Every foodie has a unique and interesting set of "eating" values!

The creative 15-second TVC takes "the realm of foodies" as the starting point, and goes deep into the hearts of foodies, interpreting the values and unique attitudes of these foodies in a personalized, youthful and energetic way, showing that in the "world of foodies", there are various attitudes and fun propositions, which are refreshing and effective in attracting the attention of foodies and triggering resonance! Under the rhythm of light music, it shows that in the "world of foodies", there are all kinds of distinctive attitudes and fun ideas of foodies, which is refreshing and effective in arousing the attention of foodies and triggering their resonance!

Jingdong food carnival, so that every foodie "love, eat a painful"!