The end of 2019 ushered in the Jingdong New Year's Day. And an ugly ugly cute "New Year's beast" suddenly came, and opened the prelude to 2020.

This time, the video "JOY Bombing the New Year Beast" is also the first 3D animated film originally designed by JD.com, following "JOY and the Heron".

As the main commercial of the Jingdong New Year's Eve campaign, "JOY Frying New Year's Beasts" not only conveys the rich colors and emotions of New Year's Eve through different styles of picture themes, but also hides a lot of surprises!

First, there's this, the Yearling--

As 180's first independent original design, the overall shape of the "New Year's Beast" is a masterpiece. Every second that each hair is fluttering, the budget is burning. Even, you come to taste a little, you fine ......

Except for the Yearling, all the animals that come out, are they hairless!

In order to match the festive atmosphere of the Chinese New Year, 180 and VHQ's production team took into consideration the scripting of the scenes, the characterization and the creation of the ambience maps.

（Image from VHQ production team）

In order to change the audience's previous stereotypical impression of the Year Beast, but also to highlight the Year Beast's silly and cute settings.

In the model mapping stage, the eyes and mouth of the New Year's Beast were trimmed many times to make it round and lovely, and the scene model was also chosen according to the Chinese New Year and other factors, such as the traditional ancient style of the building model.

This film focuses on the production of the Year Beast's hair - the length, curliness, color and direction of hair flow of different parts of the Year Beast's body are different, so a lot of tests and modifications were made at the beginning of the production of the hair effects to ensure that the Year Beast's hair looks more natural and real.

(Image from VHQ production team)

The expression and movement of the New Year beast is also one of the key points in the production. In the animation stage, in order to make the movement and expression of the New Year beast real and smooth, the production team synchronized the motion capture equipment and face capture software.

In order to make more realistic visual effects, they based on the character movement and facial expression multi-angle spatial motion capture, will capture the character face catching motion data combined with the CG character, so that the movements of the year beast in the scene is flexible and changeable, rich and real expression.

Jingdong "fried New Year's beast" - extra rap chapter & New Year's beast also Coke are involved in the combination of live action and CG production, motion capture data repair and other aspects of technology.

The theme of the movie is New Year's Eve dinner. Before shooting, the production team made many attempts on the shooting environment, table layout, ambient lighting and dish selection.

In order to create a lively, festive and warm reunion atmosphere during the production, a simple lens animation preview was prepared before the shooting, so that the director and the camera could take into account the actual situation of the CG production in the early stage of the lens movement and scene selection.

At the same time, the production team made and printed character cards in advance according to the scale, and used the character cards to preview the CG part of the shot in advance during the shooting.

This shortens the shooting time and reduces the difficulty of post-production to a certain extent.

The Kyodo Fried New Year's Beasts Extra - Rap Chapter primarily utilizes a combination of motion capture and face capture, which the animators then work on by fixing the data.

In order to make more realistic visual effects, the team according to the character movement and facial expression of multi-angle space motion capture, the character target body and motion capture data combination, while in motion capture according to the rhythm of the background music for the performance so that the annual beasts in the scene of the movement of the flexible and changeable, rich and real expression.