It's time to give your home a major facelift with the Jingdong 618 Home Improvement Festival!
Stale appliances, boring guest bedrooms, discarded kitchen and bathroom supplies ...... It's time to replace them all for a good mood. Jingdong new home, to the tired soul to find a new and full of mood of the habitat.
Save your money and your heart to get a new home
In the spring home decoration festival, jingdong home appliances home had launched a one-stop creative, one-stop one-stop service, simplify the complexity, so that the creative more accurate, pure.
This 618, "one-stop" again appeared in the field of vision, we put the spring home decoration festival "one-stop" creative assets, visual + play a comprehensive upgrade, for the new home of consumers to bring "save heart, save money new home" consumption experience.

Category a dragon, service a dragon, low price a dragon, through the jingdong home appliances home "a dragon", so that more consumers can start shopping for home appliances home goods, in addition to a more complete home appliances home products in the jingdong can buy, there are more good service and more low price.
"A dragon" second creative interpretation
The dragon carries a wave of low-priced goodies to attack, opening the gluttonous dragon battle, competing for speed, grabbing low-priced goodies, with passionate commentary, unlocking the 618 benefits! The fun gameplay ignites the hot atmosphere of happy buying and efficiently reaches the happy G-point of young consumers.
Through the familiar play of the game [Snake], coupled with a lot of one piece after another of low-priced pop-up goodies, reduce the cost of customer awareness, and then through the sound effects after eating the items, the game to get props for the small elements as well as a large number of price reductions in the number of prices, highlighting the Jingdong home appliances and household goodies price reductions to reach a low-cost, money-saving promotions to reach the heart of the mind.
Multi-dimensional deepening "one-stop" marketing assets
In order to make Jingdong home appliances and home furnishings 618 further into the lives of consumers, to realize the extension of online to offline, we multi-dimensional integration to create a deepening of the marketing assets "Jingdong home appliances and home furnishings "a dragon"", offline Anaya Theatre Festival site for everyone to give out small gifts, to attract the attention of the user, to help users to save heart selections, to stimulate the desire to consume! In addition, it extends the popularity of the "one-stop" home renovation program and improves the overall conversion rate.

Low price for the whole house, occupying users' mind.
In the new consumer era, young consumer groups pursue high-quality service and product experience, and consumer attitudes tend to be mature and rational and degree, in this 618 Jingdong home appliances and household appliances disk out 30 representative of the explosion of low-priced products, such as Dyson, Haier, Rongsheng, Ulike, Quanyou double beds, etc., and at the same time, also closely follow the theme of the 618 retail promotion, so that the # this year's 618 enough to save only Jingdong # in the hearts of consumers deepen more. At the same time, it also closely follows the theme of the 618 retail promotion, so that #This year's 618 is enough to save before Jingdong# in the hearts of consumers to deepen, all-round occupation of "low price, save" mind, to meet the consumer's home appliances and household needs.

The Jingdong home appliances and home furnishing 618 "one-stop" creative upgrade, the perfect combination of home decoration festival and interesting interaction, enhance the user's immersive experience, while enhancing the brand's social attributes, expanding the breadth of dissemination and depth of interaction, and more accurately match the target users, helping consumers save money and money to renew their new homes, and realize the brand's sales growth.
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